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NAUX_color-06.png
014-09.png

014 is a branding project for the graduating students of class 014

in Raffles Design Institute Shanghai.

The concept of the logo is to combine the Chinese character of the number "0", which is "零" with the Arabic number of 1 and 4.

LOGO

GRAPHIC

ELEMENTS

Arrows are used to show directions. Here, it has been used as a key graphical element representing the various paths available to the students after graduation.

KEY

VISUAL

This pattern consists of different arrows pointing in various directions. It is primarily indicative of the options they will get once they graduate and the directions their professional life can take. The arrows are a symbol of the divergent paths available to each student.

014 stationery mockup.png
014 banner mockup.png

YEP :P

Basically the colour scheme of Minions

MINION.gif
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